UI/UX Director

Some of my work.

Good design doesn't happen by accident — it's the result of deliberate decisions made at every level of an organization. As a UX Manager, my role sits at the intersection of strategy and execution: translating ambiguous problems into clear direction, aligning cross-functional teams around a shared vision, and building the structures that allow great design to scale. The two case studies in this section reflect that dual responsibility. The first follows an end-to-end redesign of a corporate recycling program, where I led the work from initial research through concept development to final design — demonstrating how rigorous thinking and hands-on direction produce outcomes that are both user-centered and organizationally meaningful. The second documents the introduction of a formalized UX practice at a B2B ecommerce company where none previously existed — a systems challenge as much as a design one, requiring stakeholder buy-in, process architecture, and a long-term vision for how design would take root and grow. Together, they represent the two sides of UX leadership: the craft of solving a specific problem well, and the discipline of building the conditions for better work across the board.